Clutch Studios
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Overview
After a decade of the same branding, it was time for a refresh for Clutch. We didn't want to completly reinvent what we though was fitting for our target, but it was time to update the design into something more contemporary. The main branding element for Clutch was out website, which is where we started.
Approach
When redesigning Clutch's website, we were looking for something that leaned into our CGI and design capabilities, while also creating a feeling of user-driven interaction. With Clutch being new into the interactive service space, we wanted the webiste to look and feel different than a typical studio, with a focus on interaction, scroll driven video and of course, work samples.
For the visual design refresh, we decided to keep the limited color palette the brand had established, but modernize the typography. The limited palette heavy in black and neutrals with a strong reliance on red as an accent color allowed the natural colors of the work case studies to contrast.
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