Kodak Ultra 520

There were a few methods we could have utilized, but we wanted the one that lead us to the highest fidelity image we could muster. Although real time in browser rendering with webGL would have allowed us to create something that felt more fluid and interactive, we understood that the trade off in photo-realism would have made the overall experience less premium. By pre-rendering the animation sequences and making them triggerable on click, we were able to achieve a higher visual aesthetic and create an asset that would have utility beyond this experience.

There were several features we wanted to make sure to highlight on the Ultra 520. In order to figure out how to best tell the story through animation, we first created an animatic of each animation as seen below.

Lifting the hood on these printers is a challenge unto itself. By revealing the interior, we were liable for the accurate depiction of thousands of tiny parts, and by animating the movement of parts, we needed to rig the model to behave in the way in which the real printer moves.

We chose to keep the camera movements quick and snappy, to keep load times down on each video, and to encourage the user to bounce around the machine. The final development of the piece had to take into account integration into the CMS of Kodak, translation into dozens of languages, and compatibility with a variety of existing content and content to be developed in the future.